I found the assignment of assessing the ideas quite interesting and easy as the criteria were already provided. Nevertheless, we had all criteria available, I had to use my intuitive and critical thinking to be able to give a grade on each of them. This to be said, I think intuition and rational decision making […]
I have to admit my professional experience with idea refinement is very limited. In my previous and current companies we did not do a systematic idea refinement. While previously working as a brand manager in food industry I was responsible for idea generation and refinement within my supervised category, but the job was carried out […]
In my current role as a marketing manager I have been working with ideas generation in a format of organising internal brainstorming sessions. There were several situations when we were looking into finding a good name for a product/service and were using internal resources for generating ideas. The generation took place in a brainstorming meeting […]
My organisation is an aviation related training academy with headquarters in Malmö and 5 training sites in Europe. It is an employer of more than 120 multinational staff from 20 countries. In the academy we unfortunately do not have formally described an Idea Management process. Ideas can be generated in all departments and functions […]
The challenge is formulated as follows, “Generate ideas on how to improve peoples ability to think critically towards all information they instantly are exposed to (to know what information are fake and what are not)”. The challenge is linked to the ongoing debate about how e.g. social media, artificial intelligence and political discourse etc. might affect our ability to master the constant inflow of new opinions and thoughts we are facing on a daily basis.
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