Assessing ideas
Posted: May 06, 2019 | By: Inesa Stockunaite - 1 comment
I found the assignment of assessing the ideas quite interesting and easy as the criteria were already provided. Nevertheless, we had all criteria available, I had to use my intuitive and critical thinking to be able to give a grade on each of them. This to be said, I think intuition and rational decision making […]
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Experience in refining ideas
Posted: Apr 09, 2019 | By: Inesa Stockunaite - 1 comment
I have to admit my professional experience with idea refinement is very limited. In my previous and current companies we did not do a systematic idea refinement. While previously working as a brand manager in food industry I was responsible for idea generation and refinement within my supervised category, but the job was carried out […]
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My experience of generating ideas
Posted: Mar 13, 2019 | By: Inesa Stockunaite - 0 comments
In my current role as a marketing manager I have been working with ideas generation in a format of organising internal brainstorming sessions. There were several situations when we were looking into finding a good name for a product/service and were using internal resources for generating ideas. The generation took place in a brainstorming meeting […]
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Idea Management in a training organisation
Posted: Feb 12, 2019 | By: Inesa Stockunaite - 3 comments
My organisation is an aviation related training academy with headquarters in Malmö and 5 training sites in Europe. It is an employer of more than 120 multinational staff from 20 countries. In the academy we unfortunately do not have formally described an Idea Management process. Ideas can be generated in all departments and functions […]
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