Sara W


Sara W


Company: Sara Wilk Produktion

Nationality: Swedish

Why are you taking this course?

To receive a greater insight into how ideas are created – and how to encourage idea creation.

What is your understanding of idea management?

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Previous experience with idea assessment

Posted: May 08, 2019 | By: Sara W - 0 comments

This module and it’s literature made me reflect on how idea assessment is commonly approached in my experience. It feels like a wonderful opportunity to think about – and maybe even assess – these processes that rarely are discussed in this in depth manner. In my (previous) experience many ideas in the day to day […]

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Reflecting on the idea refinement assignment

Posted: Apr 06, 2019 | By: Sara W - 3 comments

I truly enjoyed this exercise, since it made me reflect about the idea refining process in detail. It gave new insights on how ideas are generated and refined in groups, the importance of different perspectives within the group and how vital it is to communicate the idea in a structured and informative manner. My approach […]

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Reflecting on fake news

Posted: Mar 10, 2019 | By: Sara W - 1 comment

Since I have worked with news and journalism I found this to be a very interesting and inspiring task. My background certainly affected how I approached the problem, but I will return to that later. As a first step I started out by defining and narrowing the problem down. I did this by asking myself […]

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Experiences from working with idea management in communication

Posted: Feb 13, 2019 | By: Sara W - 1 comment

I have been working with communication for roughly ten years. This means that I have had the privilege of being in a creative environment for almost the same period of time. Often, this is an environment where ideas are crucial to the business and output – and where they are encouraged. In this assignment I […]

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Submit an Idea

The challenge is formulated as follows, “Generate ideas on how to improve peoples ability to think critically towards all information they instantly are exposed to (to know what information are fake and what are not)”. The challenge is linked to the ongoing debate about how e.g. social media, artificial intelligence and political discourse etc. might affect our ability to master the constant inflow of new opinions and thoughts we are facing on a daily basis.

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