Credibility Perception Index – a multistage verification

Idea Description

“Time” is probably one factor causing us (as news/media consumers and online commentators/agitators) NOT to do a proper research digging into the sources, verifying the credibility and authenticity of what is being read online. At the same time the format of news and ongoing online discussions is shrinking to a minimum of content (excluding sources, references etc making it harder to corroborate). Pace is high.

My idea is to let journalists redefine their role, contributing more to fast and on demand-verification than to news delivery, through a “traffic light”-system also fuelled by readers/civilians/public and private organizations concerned through a (must be) very quick/easy interface.

Realizing the Idea

The idea require a committed approach of the social media (ie Facebook, Instagram, Twitter), the accredited media/journalism, politicians and public as well as private organisations and individuals/civilians – and readers.

The social media platforms – would have to find a standardized “traffic light”-system application letting a) readers indicate whether a news post scores high/low on perceived credibility and b) letting journalist/public/private institutions verify/impugn the same news post prioritizing the “perceived low credibility” news post first.

The accredited media/journalism – would have to (partly) redefine their role as news producers, to news validators. Their most important function today is not delivering the news, but to confirm and add credibility (perhaps also analysis).

System can be set to give different turnout incident to level of perceived credibility of the contributor.

If the perceived credibility of the contributor is not up to par, the system should follow that contributor so if they change names or use a different publisher, they cannot just go anonymous.

Need Fulfillment

The solution would not be able to deliver a 100% accurate “true or false-judgement”, however it would simplify the consumption of today's extremely high flow of online news for the user saving him/her a lot of time through “crowd-sourced verification” giving the same user a first indication on whether to raise concerns (motivates him/her to do further research and treat information with caution) or whether feeling comfy with what was read is probably reasonable.


It would be a "support wheel" for the engaged consumer of online 24/7 news – and for the one engaged in discussions online – to quickly get a notion of the new’s/post’s actual value/correctness, saving time and gradually also training the readers own ability to differ news from fake news.

  • (10 = very good idea and 0 = very poor idea)

  • How unusual, unique, and fresh ideas to the estimated service/product/process can be considered (10 = very unique idea and 0 = not unique at all).

  • How valuable the idea would be for the user when implemented (10 = high user value, 0 = very low user-value)

  • How esay wold it be to implement the idea (10 = very easy to implement, 0 = very difficult to implement).

  • Business potential of the implemented idea, this include increasing revenues and/or cost saving (10 = very high business potential, 0 = very low bussiness potential).