Module 4 – Idea Assessment #im74

Module 4 – Idea Assessment

April 15th – May 12th

During the coming four weeks focus is on Idea Assessment (Idea Screening). You will both read about theoretical aspects of idea Assessment and practically screen ideas (using the platform here on the course webpage) to gain a comprehensive understanding about the area. We encourage you to start reading the different articles that will be discussed at the Webinar (26th of April) and also to start screening ideas posted on the website.

Literature Webinar

Thursday, April 25 at 12.30-13.30 CET (check your time zone).

The webinar will consist of presentations from the course facilitator followed by questions and discussions regarding the literature in the module. In order to participate, simply click the following link and enter your name. You might be required to install the program Zoom:

Your assignment is to actively participate in the webinar (prepare by reading the assigned literature).

A recording of the webinar as well as the PowerPoint will be uploaded here (uploaded as soon as possible after the Webinar).


Thursday, May 9 at 12.30-13.30 CET (check your time zone).

In order to share your experiences regarding idea refinement we will use a Tweetchat with the course hashtag #im74 (to learn more about tweetchat see this page). Make sure to always include it in your tweets. During the Tweetchat, course coordinators and lecturers will actively engage with you in a discussion about Idea Refinement.

Your assignment is to actively participate in the Tweetchat with the hashtag #im74 (prepare by submitting your ideas and blogpost).

Final assignment in module 4

The final assignment is both to (1) screen ideas and to (2) write a blog-post.

Screen ideas:

Read through all the ideas that are submitted, and screen at least 5 ideas.

(A “How to guide” for rating the ideas is available here).

Blog post:

Write a blog post about your experiences from screening ideas (you may reference the videos and articles in the module). You can for example describe how you worked when you screen your ideas during this module, or how your firm/organization works with idea screening.

The post should be uploaded before the Tweetchat 9th May (12.30 CET) and contain a maximum 500 words.

Keep in mind that this is an open course and all material is open for anyone to read. Thus, it is perfectly fine to write about your own organization/firm without mentioning the name of it.

Here is a video guide showing how to create a blogpost on the site.


Hart, S., Jan Hultink, E., Tzokas, N., & Commandeur, H. R. (2003). Industrial companies’ evaluation criteria in new product development gates. Journal of Product Innovation Management, 20(1), 22-36.

Magnusson, P. R., Netz, J., & Wästlund, E. (2014). Exploring holistic intuitive idea screening in the light of formal criteria. Technovation, 34(5-6), 315-326.

Magnusson, P. R., Wästlund, E., & Netz, J. (2016). Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas. Journal of Product Innovation Management, 33(1), 4-18.

Click here to get information about how to find and acquire the articles.

Recommended additional reading

Netz, J. (2017). First things first-think before you decide: The how, what and who of idea screening (Doctoral dissertation, Karlstads universitet).

Eling, K., Langerak, F., & Griffin, A. (2015). The Performance effects of combining rationality and intuition in making early new product idea evaluation decisions. Creativity and Innovation Management, 24(3), 464-477.


Idea Screening, What and Why.

Idea Screening, Two different decision-making approaches.

Nobel Prize winner Daniel Kahneman about decision-making (short version).

Nobel Prize winner Daniel Kahneman about decision-making (long version).