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Course Modules

Course News

Reread the tweets from the second tweetchat

[View the story “Second tweetchat of #uce72” on Storify]

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Latest Posts

Persuasion (module 3)

2018-03-19 | F. Romano

We discovered this time the six principles of Cialdini book: reciprocity, commitment/consistency, social proof, authority, liking, scarcity. By using this principles, everyone will become more persuas...

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One more principle to 6 Cialdini’s!

2018-03-18 | vadimced

During this week we enjoyed reading and learning from the famous Cialdini’s book “Influence”. Let’s recall it’s 6 main persuasion principles: Reciprocation – people...

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Make a REAL Impact

2018-03-18 | tv2sporks

Today, one of the main deciders for what product to buy is recommendations and reviews by people around us, we listen particularly much to family and friends. This is important to the industry my orga...

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Influence in sales, learning from the young and ambitious

2018-03-16 | Anu Majkvist

Last week I was a member of a jury selecting the salesperson of the year in an exhibition for Young Entrepreneurs, Junior Achievement (Ung Företagsamhet in Swedish).First, the jury visited the exhibi...

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Principles of Persuasion : Quick reflections

2018-03-15 | Azhar Nawaz

If we quickly recall all the weapons of persuasion by Cialdini . Reciprocation, commitment & consistency, social proof, liking, authority and scarcity …. My first impression is that the use...

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Expectations from module 3 influencing strategies

2018-03-15 | Azhar Nawaz

For me personally, module 2 was a good experience. Customer satisfaction , and phycological mechanism driving the decisions are critical issues to understand for everyone irrespective of where in the ...

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Tweetchat module 3

2018-03-14 | F. Romano

Today we had a tweetchat about ethics. Reporting here a quote from Paul T. Gibbs: The notion of business ethics is explored as a way of understanding difficulties in bridging the credibility gaps betw...

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2018-03-14 | abbasbundu

Research has shown that material things may bring about lesser satisfaction than for example Life experience. Can this be as a result that as soon as material goods are owned or consumed, humans start...

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Influencing strategies, what to expect?

2018-03-14 | mb

Watching the videos of Module 3 and reading the book of prof Cialdini made me realize how important it is to know all these tools, not only so we can use them in our work field but also as custom...

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