Influence in sales, learning from the young and ambitious
Last week I was a member of a jury selecting the salesperson of the year in an exhibition for Young Entrepreneurs, Junior Achievement (Ung Företagsamhet in Swedish).First, the jury visited the exhibition stand incogninto, asking about their products an…
Principles of Persuasion : Quick reflections
If we quickly recall all the weapons of persuasion by Cialdini . Reciprocation, commitment & consistency, social proof, liking, authority and scarcity …. My first impression is that the use of all of these will generally depend on situation and intended outcome. As for personal experience there are two sides two these principles 1. use … Continue reading Principles of Persuasion : Quick reflections →
Expectations from module 3 influencing strategies
For me personally, module 2 was a good experience. Customer satisfaction , and phycological mechanism driving the decisions are critical issues to understand for everyone irrespective of where in the value chain any business is ! The learning as a student so far is that one ought to try to keep up with the literature, … Continue reading Expectations from module 3 influencing strategies →
Tweetchat module 3
Today we had a tweetchat about ethics. Reporting here a quote from Paul T. Gibbs: The notion of business ethics is explored as a way of understanding difficulties in bridging the credibility gaps between management′s intention, staff′s committed implementation and consumers′ need for reinforcement of their personal dignity, in service situations where general competence levels … Continue reading Tweetchat module 3
#4: LONG AND SHORT TERM EFFECTS OF CUSTOMER EXPERIENCES.
Research has shown that material things may bring about lesser satisfaction than for example Life experience. Can this be as a result that as soon as material goods are owned or consumed, humans start to quickly forget about the experience while a good holiday to some where new can remain in our memory for a […]
Influencing strategies, what to expect?
Watching the videos of Module 3 and reading the book of prof Cialdini made me realize how important it is to know all these tools, not only so we can use them in our work field but also as customers ourselves. I believe I would benefit from all this information on some of my previous consumer … Continue reading Influencing strategies, what to expect?
What to expect from Module 3 ?
Module 3 is already there and I’m a little behind schedule. My job is really challenging right now and I hope I’ll be able to keep up with the pace of this MOOC ! I hope module 3 will help me understand how one can act on someone’s satisfaction or expectations. I hope that by […]
Are influencing strategies the new weapon of mass destruction?
Several years ago I worked for one financial company, there Cialdini’s book “Influence” was the desk-book for every person in the sales department. It was carefully read by almost every salesmen, it’s ideas were used in practice, and then, on a weekly basis salesman met up and discussed the most powerful book’s features. Sales skyrocketed … Continue reading Are influencing strategies the new weapon of mass destruction? →
Influenced by an algorithm
I am really looking forward to this module, the strategy behind how to influence people and the ”mechanism” behind it is such an interesting topic. A lot of best practices and models sound great in theory but how will we execute and determine whether it was successful or not? I think it will (hopefully) be … Mer Influenced by an algorithm
Influnece and Influencers.
I’m looking forward to diving into the theories and examples about influence. Having read Cialdini’s book: Influence: Science and practice I’m awed at how we are suckers for easy tricks! Flattery, social approval, copying others or wanting what we can’…