Finally, we have been able to upload the webinar recording of the first webinar of module 4 on customer interactions. The webinar is rather short and you can probably skip the first eight minutes, as they were dominated by technical hick-ups. In the rest, Per reminds everyone regarding the assignments, and highlights that he gladly […]
Dear participants! In an hour we will have a webinar in the course module 4 “Customer interactions” with me, Per Echeverri. I am looking forward to meet with you in the zoom-platform (which is new for me). During the first 2 weeks of this module, you are supposed to watch some videos and read the […]
Hi there! Warm welcome to our first webinar on module 4 on customer interactions tomorrow, Friday, 13 March 12.00 – 13.00 CEST (check your timezone) The webinar will be more driven by your questions than before and we have a few announcements to do regarding the course literature for the module, so join the fun! […]
VIDEO: #uce72 – Welcome to module 4. Warm welcome to module 4 of our course. The module, which will be facilitated by Assistant Professor Per Echeverri, provides an overview of a variety of issues linked to the very interaction individuals have with service organizations, in their role as customers. During the module, we will have […]
Yesterday, we ran our second webinar of module 3, this time with Pernille K Andersson, Ph D and Assistant Professor in Psychology at CTF. Pernille discussed mainly the strategy of liking under the heading of “Selling and Telling”. Have a great weekend everyone! Best regards, Jörg, Lars & Pernille
Finally, we are able to upload the recording of the first webinar of module 3, with Tobias Otterbring, Ph D in Psychology and Assistant Professor of Marketing, Aarhus University as well as Research Fellow at CTF. Tobias discussed influencing strategies under the intriguing heading of “Muscular men, frozen freedom, and eye candy: Consumer threats and compensatory […]
[View the story “Second tweetchat of #uce72” on Storify]
Today on Wednesday, 14 March 12.00 – 13.00 CET Lars E Olsson will lead a tweetchat on the topic of customer influence using our Twitter hashtag #uce72. Lars will ask questions with a number attached, eg “#uce72 Q1 What do you think of tweetchats?”. Afterwards, you reply with #uce72 and A1 for replies to Question 1, […]
Hi there! Unfortunately, we have to postpone today’s tweetchat due to illness. We will run the tweetchat instead on: Wednesday, 14 March 12.00 – 13.00 CET – (check your timezone) Sorry for the inconvenience. Best, Lars & Jörg “Event postponed“, is a derivative of “spring, postponed” by Stephen Mackenzie, used under CC BY NC SA. […]
VIDEO: #uce72 – Welcome to module 3. Warm welcome to module 3 of our course. The module, which will be facilitated by Associate Professor Lars E Olsson, provides an overview of social trends, short term and long term consequences of disconfirmation, and social influence. Here an overview of the live events during the module: Tweetchat: Friday, […]