Archive: Module 6 – Project Work

May 25 – June 7

Facilitator: Assistant Professor Jörg Pareigis



Webinar – Friday May 29, 13.00 CEST
Assistant Professor Jörg Pareigis will be available to answer your questions about the project work. This is not an ordinary webinar, but your opportunity to get help with the final report if you need it.

Webinar – Friday June 5, 13.00 CEST
This is our final webinar to conclude the course and you should be prepared to shortly (maximum 10 minutes) present your final report. It is possible to show ppt-slides if you want.


Deadline June 7

This project work is your chance to deepen your knowledge in a specific area on customer experience that interests you! The purpose is to show your ability to apply and critically discuss theories and concepts that you have learnt during the course.

Choose a topic in the course that you find interesting or one that is closely related to the topic of customer experience. Problematize it, based on your own experience or investigations of an industry, company, or specific project and critically relate the theoretical articles to your own experiences. You are more than welcome to build your project around your earlier reports in each module, but you can focus on something completely different as well, if you prefer. No matter what, your work should result in a written report of no more than 10 pages (excluding front page and reference list).

In the report it is important to show that you have read the course literature, i.e. the course book and at least 10 articles selected by you.

To critically reflect implies analyses and reflections regarding the question why?, and also questions like; what were the options?, and What could have been done differently? Remember to base your arguments on theory and not only on practial experience.

If you need information on how to refer to previous research in a written text you can find information here.

Examination criteria

1 Reflections and depth of analysis.

2 Findings, solutions, recommendations.

3 Theory use and contextual explanations.

4 Structure and argumentation in the text.

5 Use of space (pages), creativity, and visualization.


Upload your work
Your work should be handed in as a word or PDF-file. To do this you need to be logged in with your Student-ID.
Read more about this and log in here!

I’m very much looking forward to reading your reports.



Good luck!