The issue of how personal to be on the web is a bit intriguing. Should we mix our personal lives into the professional writings? My own research into social media marketing shows that being personal generally leads to higher success. For me, however, a more acute problem is how to separate my professional lives. Apart from being a university professor, I run a company active in publishing and complementary health. It would be preferable to keep them very separate. But how to do that when everything is available on the web?