Idea management 6 ECTS

Innovations start with ideas. Knowledge of how to create, develop, and select ideas that lead to successful innovations are therefore essential. This course will give you a review of idea management practices, and teaches you how to manage the generation, refinement, and assessment of ideas for both product and service innovations. During the course you will learn from recent research, and facilitate idea management activities yourself in a learning-by-doing methodology. After the course you will: 1) know the main theories behind idea management, 2) be able to apply methods for idea generation, idea refinement, and assessment, 3) understand and critically reflect about the pros and cons of various methods, and 4) analyse an organisation?s idea development process and be able to propose areas of improvement.

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Understanding Customer Experience 6 ECTS

The customer’s perception of a product or a service is of great importance and a starting point for a company’s or organization’s marketing and organizational development, as it is the customer who determines the value of the offering. The purpose of this course is to prepare the participants for analytical work related to customer experiences and introduces the concepts, theories and methods that can be used in this work. To support this goal, the course is structured around the following modules:1. Psychological aspects behind customer experiences 2. Customer influence 3. Interaction and communication 4. Customer’s experience room.

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